RED BULL
Grand Prix After Party
The Official Grand Prix After Party. Presented by Crown, AusGP, and Red Bull, with performances by Young Franco, Jade Zoe, and Kinder.
Some briefs arrive fully loaded. Three artists. One event. A single visual identity that has to do justice to all of them — without flattening any of them into something generic.
Young Franco is a genre-blurring producer and DJ whose work draws from disco, italo-disco, rap, punk, and dance music, with global influences spanning the UK, America, Italy, Nigeria, and Jamaica. Seismictalent With four ARIA Gold-certified singles, an Emmy nomination, and over 200 million streams, he’s built a loyal fanbase across Australia, Europe, the Americas, and Asia Goodlive Artists — the kind of artist who fills rooms and sells out London venues in the same year he soundtracks an A-League season.
Jade Zoe is a Melbourne-based DJ, producer, event curator, and presenter whose genre-bending sets move across R&B, trap, hip hop, dancehall, and grime Theoperatives — the kind of selector who defines the room rather than reads it. She co-founded the groundbreaking CRXZY SXXY CXXL party series, which showcased local talent and helped shape inclusive spaces within the Australian music community.
The operatives Kinder are Savannah and Briony Osei — Ghanaian-Australian sisters and singer-songwriter-producer duo Seismictalent who went from hole-in-the-wall club slots to headline festival sets, opening for genuine stars of the form and releasing on the legendary French label Kitsuné. Seismictalent Their music pays homage to their Ghanaian heritage while bringing club beats back to the mainstream The Urban List — vivid, human, and impossible to stand still to.
Three acts. Three distinct worlds. Our job was to build an event identity that held them together without diluting what made each of them worth showing up for. That meant a visual language energetic enough to carry the room, considered enough to feel curated, and versatile enough to work across every touchpoint — from the first social post to the last poster pulled off the wall.
At Critical Design, that’s the brief we live for. Not designing for a vague demographic. Designing for a specific moment, a specific crowd, and artists who deserve better than a template.
The classics. Done properly.
Crown will return to pole position at the Albert Park Grand Prix Circuit as the presenter of the Crown Lakeside Festival, with international superstar Fatboy Slim set to close out the entertainment on Sunday.
The Crown Lakeside Festival, with the iconic Albert Park Lake and city skyline as a backdrop, will host live music from Friday to Sunday, keeping racegoers entertained into the evening.
LAUNCH
