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Critical Design
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THE OPERATIVES

Melbourne based record label & global tour agency

A collective of multi-talented musicians and curators, they are responsible for tours of ground-breaking local and international talent and most recently, a record label responsible for promoting Australian artists to a global audience.

The Operatives are a talented force of DJs, producers, singers and songwriters, radio hosts, audio engineers, photographers, videographers, writers and artists who are responsible for Melbourne’s most exciting creative output. From their own musical accomplishments to curating independent labels, compilation series and community radio shows.

Pushing the boundaries of Australia’s music scene, regardless of genre, be it hip-hop, electronic, drum‘n’bass or soul music.

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Who we are.

We are a multi functional agency,
we love good things and great design.
Say hello to us info@criticaldesign.com.au

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