TUFF STREETERS
Scoreline Studios is a music composition and production studio specialising in original sound for screen and audio-based media
Tuff Streeters – Rebrand, Graphic Design & Festival Branding
Tuff Streeters is a vibrant street culture brand based in Melbourne, celebrating urban art, music, fashion, and community. This project encompassed a full rebrand, comprehensive graphic design, and visual identity development for the Tuff Streeters Festival, creating a bold and cohesive presence across all platforms.
The rebrand captures the energy, authenticity, and creativity of Melbourne’s street culture scene. Typography, color palettes, and graphic elements were carefully crafted to convey a raw yet polished aesthetic, reflecting the brand’s dedication to urban art, music, and youth culture.
Graphic design work spans digital and print applications, including social media campaigns, posters, merchandise, and event collateral. Each asset is designed to maintain a consistent visual language while engaging the audience with dynamic, high-impact visuals that celebrate the brand’s edgy personality.
The Tuff Streeters Festival branding extends this identity into a live event experience, ensuring every touchpoint—from signage to promotional materials—aligns with the brand’s ethos and energises festival-goers. Attention to detail and cohesion across all design elements reinforces Tuff Streeters’ position as a leading voice in Melbourne’s street culture community.
This project demonstrates a comprehensive approach to brand identity and event branding, integrating rebrand strategy, graphic design, and festival collateral to create a visually unified and memorable presence for Tuff Streeters.
LAUNCH
